Catholic Medical Mission Board
Our Work
See3 was engaged by Catholic Medical Mission Board (CMMB) to develop an online campaign designed to build its email list and engage new audiences online. The main goal was to recruit a qualified audience of potential donors, supporters, and volunteers who would opt-in to be a part of the organization.
The result is “Packed With Love”, a website that allows visitors to put their name on a shipment of
medical supplies to be sent to a resource-poor country. The campaign website provides a media-rich, interactive opportunity for constituents to learn about CMMB’s medical donations program, to join CMMB’s email list and social networks, and to take actions such as sharing with a friend and donating.
Our Impact
Packed With Love was a great success, increasing CMMB’s organic list growth at a rate 9 times higher than usual during the extended campaign push. The website converted 30% of visitors into supporters of the campaign, and continued to engage opt-ins through a strategic email cultivation program. The campaign also impacted CMMB’s social networking presence, more than tripling its number of Facebook fans and establishing the beginning of its Twitter following. Finally, blog coverage on sites like American Papist drove an extraordinary number of new visitors, and was used internally at CMMB to generate interest and alliance among potential supporters and donors.
From the client:
“From the beginning of the project, See3 operated as a true partner. They were instrumental in helping the communications staff articulate campaign objectives, and solutions to meeting those objectives, to key internal stakeholders.
See3's creative approach and technical expertise were matched only with their commitment to our campaign's success. This resulted in a first-class campaign whose results exceeded our high expectations.”
Megan Galbraith
Senior Manager, New Media Communications
Catholic Medical Mission Board
