If you haven't heard already, comScore, Inc has released the 2010 digital year in review.  This is the definititve industry guide on online media trends from the past year, and exactly 100% of the brave nerds here at See3 are unsurprised.  The report proves what See3 saw and said all year long - that online video is growing exponentially, social media is becoming universal, and the intersection of ecommerce and video is becoming more widespread. 

You can get the white paper here, but we'll give you the juicy details:

• In December 2010, comScore reported that 85% of US internet users watched online video
• 88.6 million people watched online video on an average day (up 32% from last year)
• The average American watched more than 14 hours of online video just in December alone
• Facebook's audience grew to 153.9 million users (up 38% from 2009)
• Facebook is now the #1 site for user engagement and time spent on a single site in the U.S.

At See3, we're excited about this report.  It proves that what we've been saying for some time - that communities are moving online and expecting rich content like video - is valid and a key consideration for nonprofit marketers are they engage their audience successfully.  If you want to learn more and find out how we're translating these insights into wins for nonrprofits, contact us today.