At the beginning of each engagement, we chart a list of key social media metrics that we will track
throughout our campaigns. By establishing measurement upfront, we clearly stake out what will matter and how to judge success.
While the traditional media world relies heavily on impressions, the social media world is measured through a new set of metrics. These new metrics include website visits, mentions and comments on blog, tone and influence, social networking fans, video views, retweets, and more. These new metrics tell a new story about a campaign’s presence, engagement, and impact online.
Social Media Marketing Planning Process
