Your online activities are most valuable when they serve the business needs of your organization. If your online initiatives aren't helping you raise money, raise awareness, advocate, and gain supporters, then something isn't working.
Quite simply, your online efforts have the best chance of succeeding when we are at the planning table.
Our planning process includes:
- Staff meetings and interviews
- Evaluation of current online communications
- Goal and metrics setting
- Research and industry benchmarking
- Strategy recommendations and opportunities
- Staffing and timeline
Online Communications Planning Framework
