Apr 27, 2010
Michael Hoffman will be joined by Beth Stern of Lungevity and Bryan Dowling of Media 8 Midwest for "Exploring the World of Corporate Sponsorship" as part of the 2010 Chicago Fundraising Summit, presented by The Center for Nonprofit Success. The session will take place on Tuesday, April 27, 2010 from 11:15 - 12:30 PM.
Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens. However, nonprofit leaders often fail to bear in mind that sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other types of fundraising. This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project. In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.
The session will also cover the following topics:
- An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
- Evaluating your organization`s culture: is it ready for corporate sponsorship?
- Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
- Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
- Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Session Resources
