Ad Council
Our Work
See3 implemented an aggressive short-term online outreach strategy around the Ad Council’s Environmental Involvement campaign sponsored by Earth Share. We targeted environmental websites and blogs, asking them to promote or write about Earth Share’s “Promise” PSA, featuring Harrison Ford, leading up to Earth Day.
Our Impact
Major environmental blogs covered the PSAs on or before Earth Day, including Ecorazzi, The Daily Green, Groovy Green, Ecotality Life, and Eco Chic. According to analysis of blogosphere posts on Earth Day, there were few other campaigns that received as much prominent and unanimous coverage as Earth Share.
From the client:
“See3 Communications is a leader in social media for non-profits. They understand the nuances of causes and use their in-depth knowledge to create intelligent, creative and highly-successful campaigns.”
Susan Jacobsen
Senior Vice President of Public Relations
Advertising Council
