As an editor, I’m all about shortcuts. I use them so much I forget it’s not possible to use them in the real world.
All nonprofit communications professionals have been here before: you have a big campaign launching or a new report coming out, and you need to find a way to get your audience interested without rehashing the same old information or messaging.
Over the course of the year, your organization develops hundreds of opportunities to connect with your supporters. These opportunities may include your website, e-newsletters, social media channels, live events, direct mail, and mentions your organization through media, family and friends.
There is a big difference between organizations or companies who use marketing to sell something, and those who use marketing to create passionate subscribers to their brand.